1、 The obligations of the company towards regional agents
1. Our company should comprehensively, systematically, and continuously plan, promote, advertise, and provide services for the national market of the "Ruhr" brand.
To ensure that the "Ruhr" brand has a competitive advantage in the same industry, enhance brand awareness, and establish a good brand image in the minds of consumers.
2. To ensure that the "Ruhr" brand faces users with a unified image nationwide, the company will partially bear the advertising and decoration costs of road signs, signs, and storefront fronts in the area where the regional agent is located, depending on the specific situation.
3. The company should promptly and continuously research and develop new products that are marketable and reasonably priced. Make Ruhr products more specialized, serialized, and visual.
4. The company provides market feasibility analysis reports, marketing plans, and mandatory training guidance to regional agents.
5. The company guarantees that the quality of the "Ruhr" series products meets enterprise standards, industry standards, or national standards.
6. The company regularly or irregularly dispatches market personnel to visit regional agents, assist and guide them in developing local markets.
7. The company provides various related promotional materials, brochures, posters, oil display racks, workshop uniforms, and various promotional items to regional agents free of charge.
8. Based on the sales performance of regional agents, the company has formulated sales incentive policies, implemented year-end rebate policies, and implemented multiple preferential reward measures.
2、 Support for regional agents
1. Information support: Provide a business operation platform for regional agents in the fastest, most convenient, and simplest way through the Ruhr Lubricants website.
2. Technical support: Regularly hold professional technical and marketing knowledge training courses to help regional agents and their employees quickly enter the working state and enhance their business competitiveness.
3. Business support: Regularly dispatch business management personnel, marketing planners, and assist sales personnel to help agents explore the market.
4. Storage and transportation support: Provide sufficient supply of goods, ensure quality and quantity, and ship in a timely and rapid manner. The transportation costs that comply with company regulations will be paid by the company.